Sharp advances a fundamental R&D policy of “selection and
concentration” aimed at realizing sustainable growth. An aggressive
patent strategy, meanwhile, helps build strong business foundations.
Sharp views its intellectual property strategy as one of its key
management measures, promoting it in a coherent manner
with business and R&D strategies. In order to secure a
competitive edge with one-of-a-kind products and one-of-a-kind
devices for stronger business foundations, Sharp is
aggressively promoting patent right obtainment, while
keeping certain technologies as “black-box.”
Sharp has clearly delineated the fields that are central to its
business and has assigned engineers well-versed in patent
matters to each of these core business areas to conduct
strategic patent development close to the frontline. As of
March 31, 2008, Sharp had approximately 17,500 patents
in Japan and 21,500 overseas.
Sharp utilizes these patents to strengthen its strategic
businesses. In addition, to make further effective use of
patents, a proactive patent strategy is pursued. The products
of other companies are scrutinized, and if an infringement is
discovered, an appropriate warning is issued. In certain
cases, more aggressive action is taken, including filing
lawsuits. Sharp is also promoting obtainment of design and
trademark registrations based on its brand strategy and
aiming to increase the number of applications and
registrations globally.
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