"Make products that others want to imitate." These words, spoken by Sharp founder Tokuji Hayakawa, embody Sharp's management concept. As a manufacturer, Sharp contributes to society by being the first to make products that meet the needs of a new era. Successive generations of Sharp leaders have, in their own way, pursued this concept by making products that contribute to society and in the process created a corporation that is known and trusted by society.

In 1973, Sharp clarified the unchanging spirit of its founder in the company's business philosophy and business creed. The business philosophy states that Sharp aims for mutual prosperity with stakeholders--the foundation of CSR today--by contributing to the culture, benefits, and welfare of people throughout the world. The business creed calls for "Sincerity and Creativity" and all employees must hold to it and follow it in order to realize the business philosophy.

This website details the many ways that Sharp is fulfilling its CSR. Each of these efforts is an index for gauging how well Sharp conducts business according to its core belief of "Sincerity and Creativity."

The goal that Sharp aims at through its CSR efforts is nothing less than realizing the business philosophy through business activities. Having a "gene of creativity" since its foundation, Sharp will continue to propose one-of-a-kind products and new lifestyles, as a corporation that is trusted by all.

• Achieve the tenets of the business philosophy by promoting "Sincerity and Creativity" in all business practices